Still, these tactics are best situated within t a well-planned eCommerce business strategy. On the other hand, digital advertising, SEO, and content marketing effectively drive traffic and revenue and help you realize a large ROI.
Not taking the time to evaluate your business and understand your target market can lead to wasted money and unrealized revenue. Deciding on a suitable eCommerce business model is one of the first and most important steps. The shift to digital is real, and businesses not already selling online will need to break into the eCommerce landscape sooner rather than later. In 2023, eCommerce is projected to make up about 20% of overall global retail sales.Decades ago, it would have seemed unfathomable for one in five retail sales to occur online, but with online shopping becoming more common, the share of eCommerce sales is expected to grow even more. Whether you’re brand is B2B, B2C, B2B2C, or some other configuration, your business success is affected by your eCommerce business strategy. Today, no matter your industry, you’re probably doing business online.
